Advertising photographer
Ron Gessel
photographed for SIRE

Ron Gessel, advertising photographer, made four portraits of famous Dutch people, Roxeanne Hazes, Laurentien van Oranje, Louis van Gaal and Frank Lammers for SIRE. The theme of the campaign is 'find your bright spot and dare to hope'. Experts emphasize that having hope has a positive effect on people and society as a whole. To encourage Dutch people to discover what gives them hope, SIRE started this campaign.